In 2021, Vice UK and Noisey teamed up with Paco Rabanne to launch the Paco Fund, a new grant to help emerging young artists in the UK. Under the title #myfirstmillion, the fund supported three young artists with their creative projects and help them reach their next milestone.
I was tasked with adapting the original creative to make social videos for TikTok, Facebook and Instagram, showing each of the artists introducing themselves and sharing how they spent their funds.
Animation: Helen Frost
Atalanta Maas: Director & Producer
Archie Harding: Creative
My First Million: Original campaign creative by Archie Harding.
